Google Analytics Custom Alerts

After you get comfortable with Google Analytics, you'll be able to setup a custom alert. Only your experience can tell whenever alert should fire off or not and under what circumstances. Statistical significance alerts are great to start, but they can't cover all your unique project needs so you'll have to use custom alerts.

Despite having enough flexibility to cover almost all alert cases they're designed to be simple and effective. Read more about the most popular use cases.

custom alert setup

What are Google Analytics metrics and dimensions

All Google Analytics data is a combination of two essential parts: metrics and dimensions. Metric is a real quantitative value/number to measure things. A great example would be sessions, unique users, bounce rate, page load time.

Dimension yet are used to split or group your data. It's like extra attributes assigned to that specific measurement. For example, any page view can also have assigned information of browser version, country of a user, page load time and many other facts.

So by setting up a custom alert, you'll need to choose your metric to track and from 0 to 3 extra filters for your dimensions. Having this flexibility, you can ensure that only critical alerts will reach you out.

How you can use StatsGlitch custom alerts in your business

1. Sessions from an email campaign

If you're sending any email campaigns, you want to know whenever those campaigns were effective. However, if you're not drilling down to the numbers you can add a custom alert which would inform you if it reaches some specific goal like 100 sessions. This way you would know that the campaign was successful.

To do that:

  1. Select "Sessions" as a metric, "Greater than" as an operator and "99" as a value;
  2. Add extra filter;
  3. Select "Campaign" as a dimension, "Contains" as an operator and "email" (or specific name of your campaign) as a value.

custom alert setup

2. Check page views from referral or link building strategy

If you're sharing links or somehow expecting some decent traffic from referral then setup a traffic alert of it. This way you'll know whenever referral delivers upon your expectations or inform you when referral remove the link.

To do that:

  1. Select "Page Views" as a metric, "Less than" as an operator and "10" as a value;
  2. Add extra filter;
  3. Select "Referral Path" as a dimension, "Contains" as an operator and "PARTNER WEBSITE" as a value.

custom alert setup

3. Ecommerce KPI check

Similarly to the point above you should have some expectations of your daily KPI results. By setting up the Goal alert, you can be sure that your daily routines won't drive your attention from the decreased conversions.

To do that:

  1. Select "Goal Completions" as a metric, "Less than" as an operator and "9" as a value;
  2. Add extra filter if you're interested only in some group of users;

custom alert setup

Pro Tip: if you don't have Google Analytics goals setup in place you can use page url as a dimension filter and page views as a metric.

4. Additional downtime check

Many of us have some low-value websites that aren't visited frequently, but they have some daily visitors, and we care that they would be online. If you don't want to setup a monitoring system for them, another way would be to setup a custom alert which would check whenever it received zero users.

To do that it's only 1 step:

  1. Select "Sessions" as a metric, "Less than" as an operator and "1" as a value;

custom alert setup

Pro tip: you've probably already noticed a problem when a website can be online but received zero visitors, and thus you've got a notification. While it's true that the alert would be a false-positive in this case you should consider if that website is worth your attention at all? What's the point of having a site which doesn't have visitors?

Three simple steps to start using custom alerts

You can manage all your different websites/businesses in one place via convenient alert setup. Nothing to install and no changes required on your site:

  1. Connect your Google Account;
  2. Setup a custom alert;
  3. Via read-only access, StatsGlitch will watch your business metrics and generate alerts. Alerts are sending via email or webhooks.

You should also check:

Google Analytics Real-Time Alerts
Google Analytics Statistical Significance Alerts